Alfa Romeo BottegaFuoriserie: One Year On, a New Project Confirmed
BottegaFuoriserie turns one with a new Alfa Romeo project confirmed. What it has built so far and what could come next.
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BottegaFuoriserie, the joint Alfa Romeo and Maserati centre for few-off and bespoke cars, marked its first anniversary on 4 November 2026. General manager Cristiano Fiorio used the occasion to confirm a new project under the Alfa Romeo brand. There is no name, engine or date yet, but the next special Alfa is now official.
- Launched: 4 November 2025, across Modena, Turin and Arese
- Four pillars: Bottega (few-offs), Fuoriserie (personalisation), La Storia (heritage) and Corse (motorsport)
- Alfa Romeo’s year: a green 33 Stradale, the one-off Perla Nera and a damask Quadrifoglio livery
- What is new: a further Alfa Romeo project, first previewed at the Stellantis Investor Day in May 2026
- Still unknown: name, body style, engine, price and debut date
What is Alfa Romeo BottegaFuoriserie?
BottegaFuoriserie is where Alfa Romeo and Maserati now develop the cars and commissions that sit above their normal ranges. According to the anniversary press release, it is one creative centre spread over three sites with deep roots in Italian motoring: Modena, Turin and Arese.
Its four pillars cover different jobs. Bottega conceives, designs and builds one-off and few-off cars. Fuoriserie is the personalisation programme for regular customers. La Storia handles heritage work such as restoration, certification and archives, and Corse looks after racing.
For Alfisti, the key word is Bottega. The 33 Stradale is the first project from Bottega Alfa Romeo, and all 33 have now been delivered. The 10-unit Giulia Quadrifoglio Luna Rossa followed it, also sold out.
What has BottegaFuoriserie done for Alfa Romeo so far?
The anniversary figures are mostly Maserati’s. One in four Maseratis ordered in 2026 has Fuoriserie options, and 80% of GT2 Stradale customers chose them. On the Alfa side the story is told in cars rather than percentages, and almost all of them are versions of the 33 Stradale.
| Car | What makes it special | Where and when |
|---|---|---|
| 33 Stradale | 33 units, all sold, twin-turbo V6 over 630 hp, 333 km/h | All delivered by May 2026 |
| 33 Stradale in green | Livery inspired by the GTA, GTAm and 33 Bertone Carabo | Ultimate Supercar Garage, Paris, January 2026 |
| Giulia Quadrifoglio Luna Rossa | 10 units, all sold, carbon aero kit, iridescent paint | Shown at the same Paris event |
| 33 Stradale in Rosso Villa d’Este | White stripe, number 14, first US delivery | Austin, Texas |
| 33 Stradale Perla Nera | One-off in bare matte carbon, no badges except the Alfa Romeo emblems | Arese museum, 28 September 2026 |
| 33 Stradale with damask Quadrifoglio | Clover pattern drawn from Italian and French silk weaving | Paris Motor Show, October 2026 |
What is the next Alfa Romeo BottegaFuoriserie project?
Fiorio kept it short. After reviewing the first year he said “But we are only getting started” and pointed to a new project under the Alfa Romeo name. It is the same one Stellantis previewed at its Investor Day on 21 May 2026, when CarExpert reported a few-off that builds on the 33 Stradale. Motor1 said at the time that Alfa Romeo and Maserati would design, develop and build it together in Italy, in very small numbers.
Everything beyond that is unconfirmed, so read the next points with care:
- Timing: Quattroruote, cited by CarBuzz, suggests a debut as early as 2027. Alfa Romeo has given no date.
- Shape: Stellantis has only shown a covered, low and elongated silhouette, according to ClubAlfa.
- Name: ClubAlfa reported in August that the Montreal name could return. Alfa Romeo has not confirmed it.
- Base: unconfirmed Italian reports cited by Motor1 point to a modern Spider Duetto built on the Maserati MC20 Cielo.
The renders currently circulating are independent work, not previews from Centro Stile. Our take: a Montreal badge on a small-series coupe would be a lovely gesture, but it would also be one more Alfa built for collectors while the Giulia and Stelvio still have no confirmed successor, as we explained in our Cuorerosso analysis.
Can you get a manual 33 Stradale or a pink Alfa Romeo?
Not today. Speaking to Quattroruote, as reported by CarBuzz, Alfa Romeo CEO Santo Ficili said some buyers had asked for a manual 33 Stradale and that developing one would cost more than double the price of the car. The 33 was engineered around its eight-speed dual-clutch gearbox, so the answer was no. ClubAlfa reports that he left the door ajar if enough collectors commit to a small batch, which is not the same as a promise.
The pink request failed for a different reason. Ficili’s line was that a pink Alfa “isn’t feasible because it’s never existed”. It is a neat summary of what the programme sells: personalisation inside the boundaries of Alfa Romeo’s own history, not a blank cheque.
Why does BottegaFuoriserie matter for Alfisti?
Halo programmes can look irrelevant to anyone shopping for a Junior, but they serve a purpose. They keep serious engineering and design judgement inside the company while the mainstream range waits for its next chapter. The V6 story we followed in our piece on the Nettuno engine shows why that matters.
The risk is just as clear. Motor1 expects the next special to cost seven figures, and a brand cannot live on seven-figure cars. The best outcome is that ideas from these projects filter down to the Alfas people can actually buy.
Frequently asked questions
What is BottegaFuoriserie?
It is the joint Alfa Romeo and Maserati centre for one-off and few-off cars, bespoke personalisation, heritage and racing. It was unveiled on 4 November 2025 and works across Modena, Turin and Arese.
Who runs BottegaFuoriserie?
Cristiano Fiorio is its general manager, alongside his role as chief marketing officer at Maserati.
When will the new Alfa Romeo BottegaFuoriserie car be revealed?
Alfa Romeo has not announced a date. Quattroruote has suggested it could appear as early as 2027, but that is unconfirmed.
Is the new project a return of the Montreal?
Nobody outside Alfa Romeo knows. The Montreal name is press speculation, and no official statement has mentioned it.
Can you order a manual Alfa Romeo 33 Stradale?
No. The car comes only with an eight-speed dual-clutch gearbox, and all 33 examples are already sold.
One year in, BottegaFuoriserie has given Alfa Romeo a proper home for its most exceptional cars. The new project will show whether that home has room for more than another variation on the 33.
If a seven-figure commission is not on this year’s list, our Alfa Romeo t-shirts and Alfa Romeo caps carry the same badge for rather less.
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